PRODUCT

MARKETING

Strategic branding and design for consumer goods.

Screenshot of the Cairjn winery website.
two wine bottles laying on a neutral background with shadows across them

WHAT WE DO

Fast-moving slideshow of a dozen different design and marketing projects completed by Web & Wolf.

Everything, but only for the right clients.

Our industry expertise allows us to provide you with novel, memorable approaches to design, branding, and marketing while still being practical. We can work within almost any constraint—except one. You have to trust us. In exchange, we will always explain the reasoning behind our proposed creative directions.

Wine

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Hospitality

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Cannabis

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Beer

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Fine Foods

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Personal Care

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Wine · Hospitality · Cannabis · Beer · Fine Foods · Personal Care ·

We’re a full-service agency that crafts custom brand solutions. Whether that’s luxurious textural packaging, an immersive retail interior, a multi-faceted digital presence, or all of the above—every solution we offer is bespoke. This allows us to create exactly what you need, without anything you don’t.

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    Brand Identity & Voice

    A brand is not a logo or stye. Your brand is the relationship between your product or organization and people. This relationship is built using communication across multiple channels.

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    Digital Presence

    Websites, user interface design, and user experience consulting. If you already have an online presence, we’ll audit it for usability and effectiveness against your competitors.

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    Packaging

    If your product has packaging, that’s literally your customer’s main touchpoint—”just a label” isn’t enough. It must work equally well in their hands, on a retail shelf, and in ecommerce photos.

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    Social Media

    Professional social media is a mix of customer service, digital marketing, and analytics. We’ll build an audience for your brand using a strategic blend of advertising and organic content strategies.

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    Audience Targeting

    We deep-dive the hell out of your industry and specific market niche. This ensures you are positioned to be unique, memorable, and successful compared to existing competition.

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    Product Visuals

    Whether you need an art directed lifestyle photoshoot with models or photorealistic digital renderings, we can handle your image needs. There’s no need to outsource.

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    Branded Environments

    Branded environments extend the identity of your business into its physical location. Creating a cohesive experience for your customers makes your brand more memorable and effective.

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    Advertising & Promotions

    We produce multi-channel campaigns that resonate with customers. Wherever your audience is—on TikTok, listening to a niche podcast, or driving down the I-5—we’ll each them.

PROCESS

a room with a wood floor and concrete wall, across the floor there are books and leaning on the wall are framed designs

You know your brand. We know branding. To produce the best results, it's important that we work together in a partnership. If we took on the exploration of what your brand is about, and then came back and asked you to choose which design would perform best—that’s not a great use of our strengths.

Clients have the greatest insights early in the creative process, at the concept stage, so that’s where we bring you in. We’ll strategize with you, and from that strategy, dive into market segment research, design, and planning.